Chris began his career on Madison Avenue, creating campaigns for Citicorp, Florida Tourism, JVC, Rolling Stone, and Steinway as an ad agency Creative Director and Partner.
In 1989, he and Director Bob Gordon created UIF- a hybrid ad agency/film production company - to create global campaigns for clients such as the "Taste The World" campaign for Heineken that the two strategized, created, produced and tested around the world. It ran for a record-breaking 14 years.
Chris authored textbooks in Advertising (Random House) and Consumer Behavior (Wadsworth) adopted in universities worldwide. Advertising Age named him one of its "100 Best and Brightest Young Advertising People."
As a best-selling author, Chris wrote The Devil's Halo, Crazy for Cornelia, and Two For the Money sold by UTA to Disney, New Line, and Warner, and won awards from New York to Beijing with his wife Carolyn Travis for their pop-culture docs "Wildwood Days," "Rock Jocks," and "Airplay" (PBS.)
Chris began developing Strategic Virtual Reality on a trip to Paris in 2014.