STRATEGIC EXTENDED REALITY
Our process for creating Virtual Content for
profit begins with a proven reality that...
The Art & Science Of
CONTENT WINS REVOLUTIONS.
What motivates us to to change old media habits?
Not new hardware but irresistible content.
We cultivate our audience with content they find
meaningful and necessary, starting with...
STUDYING VR USERS
IDENTIFYING XR EXPLORERS
Our new research discipline identifies our most
profitable users, engages their emotions,
and tests content created just for them.
HACKING THE CURVE...
The Adoption Curve for new products starts with Early Adopters who many marketers chase. But sometimes it's smarter to focus on later users to avoid falling into a trough called "The Chasm." It's usually caused by a Content Lag
Every media revolution faces the paradox of Content Lag. In the Virtual Reality adoption curve from 2014-18, users could buy hardware but Hollywood and Madison Avenue waited to invest in VR content until they had a mass audience. When early hardware adopters are starved for meaningful content, they don't perform their role as Influentials persuading others to buy in, creating a cliff in the curve
called THE CHASM...
VR ADOPTION 2015-25
CROSSING THE CHASM
We will fill the lag with user-generated content.
Our mass-affluent audience already enjoys high-
end travel and leisure. They post their photos and videos on Facebook and other social media to
share their experiences. We will provide the
How-To Tutorials and Software so Explorers can
use 360VR cameras to create their own DIY VR
content to share on social platforms like Facebook.
ENABLING DIY CONTENT
IN THE VIRTUAL COCOON...
We're working on software to relive past experiences through
Virtual Re-Creations of events in users' own lives, using CGI to
create 360VR memories from their own photos, home videos,
and affordable stock assets to share in 360VR social media.
...of the XR headset, storyteller and user bond as in no
other medium. Creating presence for the virtual space
is different than flat-screen engagement. Our creative team
draws on screenwriters, musicians, psychologists, authors
and enthusiasts. And we fine-tune winning concepts in
rigorous A/B testing to accomplish our strategic goals.