Site Title

      STRATEGIC VIRTUAL REALITY

Our process for creating Virtual Content for

profit begins with a proven reality that...

The Art & Science Of

CONTENT WINS REVOLUTIONS.

What motivates us to to change old media habits?

Not new hardware but irresistible content

We cultivate our audience with content they find 

meaningful and necessary, starting with...

           

STUDYING VR USERS

IDENTIFYING VR EXPLORERS

Our new research discipline identifies our most

profitable users, engages their emotions,

and tests content created just for them.

    HACKING THE CURVE...

The Adoption Curve for new products starts with Early Adopters who many marketers chase. But sometimes it's smarter to focus on later users to avoid falling into a trough called "The Chasm." It's usually caused by a Content Lag

    VR ADOPTION 2015-25

Every media revolution faces the paradox of Content Lag.  In the VR adoption curve from 2014-18, users could buy hardware but Hollywood and Madison Avenue waited to invest in VR content until they had a mass audience. When early hardware adopters are starved for meaningful content, they don't perform their role as Influentials persuading others to buy in, creating a cliff in the curve

called THE CHASM... 

     CROSSING THE CHASM

We will fill the lag with user-generated content.  

Our mass-affluent audience already enjoys high-

end travel and leisure. They post their photos and videos on Facebook and other social media to

share their experiences. We will provide the 

How-To Tutorials and Software so Explorers can

use 360VR cameras to create their own DIY VR

content to share on social platforms like Facebook.

ENABLING DIY CONTENT

 IN THE VIRTUAL COCOON...

We're working on software to relive past experiences  through

Virtual Re-Creations of events in users' own lives, using CGI to

 create 360VR memories from their own photos, home videos,

and affordable stock assets to share in 360VR social media.  

 

          THE VIRTUAL FOX 

             TEST MATRIX

                 

...of the VR headset, storyteller and user bond as in no

other medium. Creating presence for the virtual space

is different than flat-screen engagement. Our creative team 

draws on screenwriters, musicians, psychologists, authors 

and enthusiasts. And we fine-tune winning concepts in

rigorous A/B testing to accomplish our strategic goals.  

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