STRATEGIC VIRTUAL REALITY
Our process for creating Virtual Content for
profit begins with a proven reality that...
The Art & Science Of
CONTENT WINS REVOLUTIONS.
STUDYING VR USERS
VR ADOPTION 2015-25
Every media revolution faces the paradox of Content Lag. In the VR adoption curve from 2014-18, users could buy hardware but Hollywood and Madison Avenue waited to invest in VR content until they had a mass audience. When early hardware adopters are starved for meaningful content, they don't perform their role as Influentials persuading others to buy in, creating a cliff in the curve
called THE CHASM...
IN THE VIRTUAL COCOON...
...of the VR headset, storyteller and user bond as in no
other medium. Creating presence for the virtual space
is different than flat-screen engagement. Our creative team
draws on screenwriters, musicians, psychologists, authors
and enthusiasts. And we fine-tune winning concepts in
rigorous A/B testing to accomplish our strategic goals.