STRATEGIC VIRTUAL REALITY

FOR DISRUPTIVE CEOS

BY CHRIS FOX GILSON

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INTRODUCTION: “OHMYGODTHISISAMAZING!”

THE VIRTUAL MEDIA REVOLUTION

 

EXECUTIVE SUMMARY: A BUSINESS VIEW OF VIRTUAL/AUGMENTED REALITY

DUELING REALITIES: VIRTUAL REALITY (VR) VS AUGMENTED REALITY (AR)

TOTAL IMMERSION: INSIDE THE VIRTUAL COCOON

VR VIRGIN? OPTIMIZE YOUR VIRTUAL BAPTISM

DISRUPTION: HOW VIRTUAL REALITY BECAME THE 10TH MEDIA REVOLUTION

WHY CONTENT, NOT HARDWARE, WINS MEDIA REVOLUTIONS

LESSON I: THE HOME VIDEO REVOLUTION 1977

LESSON II: THE PERSONAL COMPUTER SOFTWARE REVOLUTION 1995

LESSON III: THE FAILED 3D TV REVOLUTION 2010

 

IDENTIFYING STRATEGIC OPPORTUNITIES

 

SITUATION ANALYSIS: VIRTUAL FUN AND PROFIT IN 2016

VISIONARIES: THE GAMER, THE 20%ER, AND THE MEDICAL GUY

PLAYERS: MARKET LEADERS AND UPSTARTS

SAGES: ANALYSTS, RESEARCHERS, AND PUNDITS

INVESTORS: FROM KLEINER TO KICKSTARTER

INVESTMENT/ENTERPRISE OPPORTUNITIES: EQUIPMENT VS CONTENT

CAREER OPPORTUNITIES: WHY WOMEN COULD LEAD THIS TECH FIELD

ENTREPRENEURIAL OPPORTUNITIES: WHAT’S STILL NOT TAKEN?

THE RICH STEPCHILD: PIONEERS OF VIRTUAL PORN

THE BIG 5 STRATEGIC QUESTIONS ANSWERED

WHY VR TODAY, AR TOMORROW UNLESS…

MAGIC LEAP: THE STEALTHY SLEEPING GIANT OF AR

 

 THE VIRTUAL FOX STRATEGIC MODEL 

 

VIRTUAL REALITY ADOPTION CURVE 2016-25: WHO BUYS IN AND WHEN?

THE “MOMENT OF TRUTH” CHASM: A “CATCH 22” CHALLENGE IN 2018

WHERE’S THE GROWTH? WORLDWIDE MARKET SEGMENTATION FOR VR USERS

CONSUMER SEGMENTS: “MASS” (LARGER/YOUNGER) VS “CLASS” (UPSCALE)

THE “MASS” TARGET MARKET: GAMERS AND SOCIAL MEDIA USERS

A “CLASS” TARGET SEGMENT: “VIRTUAL AFFLUENTS”

STRATEGY I: RESEARCH CONTENT NEEDS/DESIRES

STRATEGY II: PRODUCE CONTENT TO BUNDLE WITH PREMIUM HEADSETS

STRATEGY II: EMPOWER TO SHARE DIY CONTENT ON SOCIAL MEDIA

STRATEGY IV: IDENTIFY B2B “VIRTUAL IMPERATIVES” WHO NEED VR

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STRATEGIC VR CONTENT DEVELOPMENT

 

OPTIMIZING THE VIRTUAL COCOON: THE REVOLUTIONARY COMMUNICATIONS MEDIUM

THE STORYTELLER’S HOLY GRAIL: CREATING IMMERSIVE VR ENTERTAINMENT

DEVELOPING VR INFORMATION PRODUCTS FOR BUSINESS AND LIFE

INVENTING VR MARKETING APPLICATIONS TO SELL ONE-ON-ONE

VIRTUAL SOCIAL MEDIA: GETTING USERS READY FOR FACEBOOK VR

DIY: CREATING AND PRODUCING WORTHWHILE VR CONTENT TO SHARE

 

STRATEGIC VR MARKETING AND ACCOUNTABILITY

 

CONQUEST MARKETING: ACQUIRING NICHE USERS 

CONCEPT TESTING: A/B SPLIT TESTS TO MEASURE RESULTS

ROLLING OUT: REPEATING WHAT WORKS WITH BIGGER SLICES 

REWARDING LOYAL USERS: SUPER-SERVING THE MOST PROFITABLE 30%

CROWDSOURCING: LOYAL USERS FOR NEW-PRODUCT DEVELOPMENT

RETENTION: HOLDING THE BEST CUSTOMERS AFTER COMPETITORS CUT PRICE

 

MIXED REALITY: BUILDING A STRATEGIC BRAND MATRIX

 

THE VR/AR BRAND MATRIX 2016-25: A PORTFOLIO OF ASSETS FOR GROWTH

ADDING VR BRAND EXTENSIONS: BRAND LOYALTY INTO OTHER MEDIA

INTRODUCING AUGMENTED REALITY: CREATING NEW AR BRAND EXTENSIONS

HARD ASSETS: COMMERCIAL REAL ESTATE WITH VR/AR ENTERPRISES

LEVERAGING THE ASSET PORTFOLIO:  CASH FLOW AND OTHER COLLATERAL

EXIT STRATEGY: PLANNING AHEAD TO SELL, MERGE, OR ISSUE AN IPO

THE EMPATHY MACHINE: USING VR FOR GOOD CAUSES WORLDWIDE

 

APPENDIX I: VR/AR RESOURCES

APPENDIX II: CHOOSE YOUR VIRTUAL FOX E-PUBS FOR 2017

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